Sam Hicks

With more than 20 years’ experience spanning professional practice and in-house finance leadership, Sam brings a commercial, inside-the-business perspective to financial decision-making.

Sam understands how businesses and business owners operate in real environments, under pressure, through change, and alongside competing priorities. His focus is on building financial foundations that support confident decision-making, not just today, but as businesses scale, transition or restructure.

Leadership & Contribution

Previously leading finance teams from within the business sharpened his understanding of governance, operational realities and the demands placed on decision‑makers. This breadth of experience shapes his leadership style at Perks – combining technical discipline with a strong appreciation for how businesses operate, while creating an environment for Team Members to build capacity, strengthen judgement and ensure work is delivered with consistency and care.

Specialisation

Sam works across Accounting & Business Services, partnering with privately owned businesses, private company boards and leadership teams. He has particular depth in the medical, agribusiness and professional services sectors, supporting organisations as they refine reporting, strengthen cashflow discipline and align financial systems with strategic direction as well as working closely with high-net-worth family groups